2 weeks ago Involve Yourself – an Norwegian organisation which has the aim to engage and involve youth in causes as human rights and injustice – asked me to conceptualise and design postcards, will involve people actively in the campaign they are launching now. In a brainstorm we came up with the following:
front side
back side
This I promise card hopes to encourage people to make a pledge, which can be big or small. So for instance: “I promise to be nicer to my little sister” or “I promise to turn off the light when I leave a room” or “I promise to do community work at..” etc.
The thought behind these postcards is to make the users think and reflect in a playful way:the users will write the promise at the spot and address it to themselves. Involve Yourself will send the postcard a year later, reminding you of your engagement!
front side
back side
For this card the concept is that the writer/sender asks an artist (4 famous Norwegian singers) to include his/her sentence in the artist’s new song to support human rights. The sentence will be written on the front side of the card.
The artists don’t know about this!! So the senders are contributing sentences and asking the singer to write a song with him/her. I am very curious for the results, but I think this is a perfect interface, to engage the individual – and the idol as ambassador for the cause – in a larger dialogue.
How cool is it if you can write a song together with your idol, which supports an important cause!?!
To make it playful for user and receiver, the text below is added vertically in the middle of the card.
back side
We used the same concept for King Harald, only here the sender sends in a new years resolution/suggestion for the King’s New Year’s speech. Again creating an interface between the individual and authority.
Another task they gave me was to create speech bubbles inspired by the Bubble Project of Ji Lee
Several texts of the involve yourself campaign are placed in the bubble, hoping to raise awareness about the the problems we have at this moment and to act now. FACE IT.