I am working on an event/action to do for 350.org and organisation which will have a day of actions happening all over the world! This day is the 24th of October. Our plan is to even have pre-events and definitely more engaging, playful actions happening after that day as well with the group of people we are gathering through this. Time for change! We just created a facebook group for Norway and hopefully this week we will have a blog up and running too! Below are some words on the global organisation as well as what we are planning to do.

350.org is an international campaign dedicated to building a movement to unite the world around solutions to the climate crisis–the solutions that science and justice demand.
Our mission is to inspire the world to rise to the challenge of the climate crisis—to create a new sense of urgency and of possibility for our planet.

Our focus is on the number 350–as in parts per million, the level scientists have identified as the safe upper limit for CO2 in our atmosphere.


On the 24th of October people and organizations all over the world will be organizing actions and events to highlight this message.
People in more than 1000 communities, and more than 100 countries have already announced plans.

This is meant to be a page where we can start organizing the actions taking place in Norway, connect with people planning actions, or people interested in participate in existing action.
I also hope we can use it as a place to discuss the most efficient ways of communicating the 350-message, whether we should try to coordinate all the different actions, and how we can start putting pressure on the government to adopt the latest scientific understanding when creating climate policies, and to set 350 ppm as a target in the international treaty to be created in Copenhagen in December.


A way to change behavior?

“Say for instance, you want to remember to take out the trash before you leave for work in the morning. Imagine yourself going about your AM routine. Close your eyes and focus on one specific thing. Something you know you’ll do for sure, like putting your shoes on before you head out the door. Got it? Now think about every little action you’d need to take to put on your shoes: kneeling down, slipping your foot in, adjusting the heel and tying the laces. Relive that memory—the more specific, the better.

Now comes the fun part. Imagine yourself standing back up, but instead of walking out the door, you walk over to the kitchen, open the garbage can, and lift the bag out. Go back to the beginning and repeat the process a couple more times. The goal is to mash up two memories and create an association between the act putting on your shoes (the trigger) and the act of taking out the garbage (the action). It’s mental rehearsal for something that hasn’t happened yet!”

found at Jack Cheng via swissmiss

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We are what we do

small actions make a difference. Combine all the small actions together and you get something bigger. As easy as that! We are what we do is a movement to help you do these little things. It is nice and easy and they have good tips..so check it out and participate!!

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Blog Action Day

We have global problems, which we have created ourselves and we are also maintaining them as they are, or even making them worse. On the other end we have the individuals who aren’t reacting to these problems, because they are not part of our present and everyday life. I call these  global problems or far & away problems because the consequences:
-will appear only in the future:  environmental problems as pollution, global warming, rising sea level, etc.
-are felt and taking place in other parts of the world like: poverty, hunger, etc
What these consequences have in common is that, we helped to cause them and
we have the power and resources to tackle them. To sum up, it actually is our problem, but we do not do anything about it. Why?

in between the ‘world’ and the individual are several levels as the family, community, government, all kinds of institutions and organizations as non profs, artists designers, science and technology.  The individual of my target group which is in the age between 15-35, has not experienced a war or a direct effect of the global problems and has only dealt with their local problems, which makes it harder for them to feel empathy or act. Maybe he sees and knows about the global issues going on, but since he is not experiencing them, he feels there isn’t much he can do about it. Consistently focused on status and objects, we are not engaged with the society. There is no team spirit, no compassion, no social conscience. Selfishness, pessimism, apathy and ignorance is a sort of behavior that cuts us off from the society.
Even if we try to take some actions, we feel they are turned down by government or restrictions on the market. For instance if you would try to buy products without plastic, you walk quite quickly upon a wall. Thus my individual feels it is up to authority and technology to solve.

Until a certain point it might be true that the government has the power and technology the solutions. We could say that it is up to the state to solve the problem, to tell their inhabitants how to live. However, the government is limited in influencing  choices and behavior of their inhabitants.
Moreover, there is also the issue of knowledge; technology and science have so many ideas, answers and initiatives that it is confusing even for them. There is so much information around and yet so much is unknown. The endless possibilities for what we can do and make, causes a luxury problem of choice. In a society where power, wealth, education and opportunities are the largest, the people are most unhappy.

It is up to the public to come with the demand. The past couple of decades consumers have demanded choice and convenience; now it is all there. If we would ask for conscience we would get it.

The question is not: how should we live?– waiting for someone to command us- but: how do we want to live?

What I want to say with this -and I can say much much more- Is that the way how visual communication has tried to sell awareness and change our behavior until now, does not work. I mean, I quite like these posters I made, but it doesn’t change a thing. What I am doing in my MA is finding this trigger and the perfect design to activate and change and maintain our behavior. I know, it sounds like a lot, but I think it is possible!!

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