Sep
30
2008

Done

Below you can find the test projects I have done so far and the lessons I have learned from them.
(oldest at the bottom newest at the top:). This is the path to where I am now.

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DISPLAY

I realized that the site alone wasn’t enough. More projects needed to be done so I started graphical interventions of display in semi public spaces.

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5)The wor(l)d is mine notes left in books in library


goal: see if readers will leave a message for someone they (don’t) know
outcome: more hits on the website
good: scale was ok. done in Netherlands and Oslo
bad: takes a while before ALL my messages are found

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4) Idea Spot posters+pen mounted at bus stops

goal: provoke people to use their “waiting” time in a different and useful way.
outcome: people wrote on the posters
good: idea was good and could work on bigger scale/ in a different form
bad: scale could have been slightly bigger. I wasn’t able to monitor, since i left the day after. (timing is everything)

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3) Smile sticker placed on mirrors in dressing rooms

goal: create a smile where necessary and see if people respond on the corresponding message on the website.
outcome
: everyone in my guerrilla-team felt that they were doing something bad. Meaning that even creatives have to cross a line to break with (their) convention.
good:
more hits on the website and the stickers lasted a loooong time.
bad: scale could have been bigger, no interaction from viewer.

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2) I want to two kind of notes mounted in supermarkets

goal: see if people response to “odd” (fun, witty, positive) messages
outcome: people did(!) tear of notes
good: maybe this was a start for a bigger project. The I want to be notes worked very well and are profound
bad: design could be nicer, scale to low. The I want to take notes are just a gimmick

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1)  Tag-poster

goal: provoke creativity in people, i.e. make them draw/write/tag on my poster
outcome: on 2 posters was written. On 1 by 2 different persons.
good: even though I only mounted 10 posters there was response on 1
bad: Scale was very low, I didn’t mount more than 10 posters. The design could have been much nicer

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PILOT PROJECT

for the pilot I created the goodindeed website as a platform for the Gift project and see if I could create a continuation on the gift giving. People can share good deeds and it is a play field to test interaction and participation. Next to that a relation and tool of reflection between the real world (where I am doing my test projects) and the web.


outcome:
lot of visitors, but no stories send in from people
good: people did send in a smile-photo

bad: technically the site should work better


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SUPERMARKET

INTERVENTION. levels, strategy, point of contact
CONTROL. power, play, behavior
HAPPINESS. narrative, positivity

In December we had to rewrite our project and I got the idea to specify my project more and focus on our shopping behavior. Trying to make things/statement/ experiences which contain a reflection on local – global which make mass consumers think about the impact and consequences of mass production.

I thought of new experiences which would intervene in existing scenarios and daily routines to address the consumer on his behavior. I wanted to make a) products as thinking tools b) games where you would kill banks or institutions who invest in war and weapons b2) a tolerance game where it was not about winning, but about losing c) the Gift project on a larger scale d) a book of fortune, where I wanted to create happiness through a narrative. Researching what it means to us and what it means in various cultures and countries, collecting happy thoughts, lucky moments, things you cherish. With as a end result a reflection on what makes us truly happy and a difference between material and immaterial things.

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playing with the language


creating scenarios

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Book of fortune, one of the test projects which actually felt a bit out of tone in the supermarket-scenario.

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G is for Gift

goal: make people think about what they buy and think about each other. Spread the joy of sharing.
outcome: some passed their gift on, others left it
good/bad: most people I reached with this were already (partly) aware, so easy targets.

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INTERACTION BOXES
How to address the communicative challenge of getting messages across in design?

At my first presentation I made boxes where people could interact with the product to activate the message. For myself this was a way to explore where to go, how to visualize world problems and how I can raise a dialogue in a playful manner.


Conscience

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Do we communicate our ideas well enough? Do we think about the impact and consequences?

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Which problem should we solve first? And which are related with each other?

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Color-UR-Skin toolkit

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What is the inheritance we are giving to our children?

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SALE

I have always been amazed by the power of art and design and its influence on advertising. I was wondering how it would be if we could use this strong language to sell awareness and what the impact would be. I tried to use this at an Art&Design Sale as an advertisement on to sell my Christmas cards. Selling of the cards didn’t really work. There was someone who wanted to buy this ad though.

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WORLD PIECE

I started with this, a Christmas card, which I sent to all my friends, family and business relations.
On the back I added the text All I want for Christmas
When working with this I got so over enthusiastic that I also have sent it to all the Dutch political parties. I got 1 response. What was good about this project was that I used it on the right scale, because I had sent out between 200 and 250 cards.
It inspired me to continue with this and I decided to use it as a start for my MA application

Written by goodindeed in: |

1 Comment »

  • christina krüger

    Very very cool stuff, i like your agenda !!!!

    Comment | October 24, 2008

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