Mar
09
2009

Creative workshop

A successful workshop with Louder happened last Friday. The strategy:

* Detach people from what they know and what they normally do
* Place them in a new setting and challenge them. Make it playful and (inter)active
* Experience new ways of exploring creativity and gain new resources to find inspiration
* Aim and outcome will be that the individuals in the team will feel more comfortable and confident in their ideas

I divided the team into 3 groups. Each group received several envelopes containing:

1) location
2) playful task to get out of your comfort-zone.
3) assignment for research and/or observation
4) the actual briefing with a client, aim and target group

TEAM 1
1) go to RÃ¥dhusplassen
2) write down your wish on the pavement or a wall. Do it big.
3) collect wishes (25-50) from random people, write them down and film it. Ask for instance:

– what’s your wish for today?
-what good news have you gotten recently?
– where would you wish to wake up tomorrow morning?
-make a wish for someone else
4) CLIENT: The Pope
BRAND: Hope
TASK: We need more optimism.What makes you happy? Create a product/message/service for optimism. Preferably an interaction where people can share and exchange hopes and wishes
Target Group: 18-35

TEAM 2
1) go to St. Hanshaugen Park
2) Introduce yourself to 5 random people. Pretend you are skiing (I gave them 2 tasks, since they didn’t have a hard time executing them.
3) observe people in Kaffebrenneriet: how do they socialize; how do they interact; what do they order; how is the interior? List all actions done there. Take notes.
4) Client: Kaffebrenneriet
Task: Kaffebrenneriet wants to profile themselves not only as a coffee to go place, but have their clients more socially involved. They want to introduce a new concept: Social Coffee. It comes with 3 new coffees and it needs a (social) activity. Create a(n interactive) concept
Target Group: 15-35 yrs

TEAM 3
1) Go to Oslo Sentralstasjon
2) Go to Stasjonskontoret Ask for Håvard Svendsen and show the mail in this envelope. You should get a spot assigned next to café La Baguette near track 13-19.
3) Create a temporary open office for problem solving. Go to café La Baguette (track 13-19) report yourself. They have some furniture for you there is some material there as well. Make yourself at home!
Ps. Giving solutions is 1 thing, making the client feel happy&smart is another. If possible give people tools for finding the solution (e.g. the Anger Management Kit)
4) CLIENT: anyone/ everyone
BRAND: Louder
TASK: Today you have an open office, random people can come with any problem and you will try to find creative solutions at the spot. Promote Louder and follow up on: Actions speak louder than words.
Your task is to brainstorm live and promote yourself: Impro-Marketing. Sell your services for free.

I connected the last team to my KNOTREALLY problem blog. I made an event for it on facebook, to redirect more people to the open office at Oslo central station.

To see picutures of the workshop visit my flickr

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